after passing through the Pink Corner of the ITB in Berlin, the EuroPride in Vienna and the LGBTQ+ area of the Utazas fairs in Budapest and Fitur in Madrid, Visit Benidorm Foundation participates this week on the Pride Barcelona 2019, which hosts the Catalan city from 28 to 30 June and is considered one of the most important in the Mediterranean along with Sitges and Benidorm, gathering in the last edition, more than 260,000 attendees.
On this occasion, Benidorm participates with a space in the stand of the Comunitat Valenciana, located in the 'Pride Village' from Friday 28 June until Saturday night, and where information will be difuissed about the Benidorm Pride held the first weekend in September and the LGBTQ offer with which the city has throughout the year.
This is a promotional space in which in addition to providing information through brochures, plans and merchandising, will be projected videos of Benidorm and the rest of Valencian tourist brands that have a consolidated offer for LGBTQ + public. At the stand, Visit Benidorm will be accompanied by a Costa Blanca technician.
It should be noted that the LGBTQ+ public has a high purchasing power and great spending capacity, so this is a great opportunity to continue claiming Benidorm as a destination "Gay Friendly" that has a wide range of leisure focused on this segment.