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Campaign to promote traditional trade

Benidorm fet a mà' promotes new initiatives to develop the Cala's traditional trade

Campaign to promote traditional trade

The traditional trade promotion campaign 'Benidorm fet a mà', organised in collaboration with the first-year students of the Marketing and Advertising degree at the Pere Maria Orts i Bosch Secondary School has moved today to La Cala, where promotional spots have been recorded for the Mar Blau, Spuma Bali and Óptica La Cala establishments.

The students Sergi Ivars and Miguel Linares conducted the interviews in which the municipal heads of Commerce and Employment also participated. They wanted to know first hand the opinion of the protagonists with the intention of developing new initiatives to promote local trade.